Montgomery by lining up at running back as well as receiver.Davante, to his credit, has to know so many different positions and so many different personnel groups, said Packers coach Mike McCarthy,

Over the past five years, a number of great WWE promos that didnt come directly from the mouth of Paul Heyman have garnered significant attention, despite how much his recent run makes it easy to forget that anyone can possibly approach his level.But no one has been as consistently entertaining and impassioned on the microphone as this veteran salesman, whose mad scientist brain owes its genius to his constant evolution. From his days as a teenage photographer to high-profile roles as manager, commentator, writer and promoter for just about every organization that has mattered, Heyman has seen it all over the course of 35-plus years (and counting) in pro wrestling.His legacy has largely been built upon the iconography of his rebelliousness, which has proved as much a blessing as a curse in each stop along the journey. Heyman has managed to tone down a few key aspects of that act, and has thrived in focusing his attention exclusively on?Brock Lesnar.For the many chapters in the book of Heymans unique career, hes writing his masterpiece in this current incarnation of advocate. In an era where managers are all but extinct, and creative liberties on the microphone are stingily rationed by WWE, Heyman stands out as something significantly different, not to mention brilliant.At 51, hes the best in the world at what he does. Quite unabashedly, he knows it.Test him with the formalities of asking whos the best talker in pro wrestling and Heyman fails to break stride in saying himself. Ask him who is No. 2 and he just as quickly says Lesnar, before stamping on a vainglorious qualifier.You know why? Because he lets Paul Heyman talk for him, Heyman told ESPN.com.To talk about the art of the promo with Paul Heyman is to summon from deep within him the passion that fuels everything he does -- a passion that acts as the medium to connect with his on-screen alter ego.Id say that Im probably possessed by that character at times, and need an exorcist to pull me -- the dad at home -- back out of him, Heyman said. And Id say at times that I possess him. Theres a balance. Theres no tug of war for my soul -- my soul is condemned as it is. But we have a relationship and we kind of learn how to co-exist.Explaining his artistry creates a measured tone in the speech of the often bombastic Heyman as he intently describes what goes into making a great promo.Credibility. Authenticity. Believing in everything that you are saying, Heyman said. Its something that some people are born with and dont know how to tap into. And its something some people are not born with, but once they feel the affirmation of the crowd ... [they] get that rush.The pop and electricity of a reaction from a live crowd has long been an unquenchable drug that has called many pro wrestlers back into the ring long after their bodies told them to stop. Heyman is just as much of a junkie to that phenomenon, describing that synergistic moment with an audience with an almost lustful tone.Its sex. Its music, Heyman said. And theres a rhythm to it, and theres an interaction to it. Theres something very deeply personal about it as well. So once you tap into that youre hooked, and you seek that every time you dare open your mouth in a public forum.Only Heyman could make talking about the process of talking this interesting. As effortless as it looks when he delivers a promo, theres an obsessive journey unseen by the audience before the finished product, with Heyman stressing over every word, inflection and moment of the time afforded to him to sell a particular message.The competitor within Heyman, the same guy who improbably built ECW into a revolutionary promotion in the late 1990s, is still present within him, but hes largely competing with himself these days as he challenges himself to stay on such a high level.There are many different kinds of promos, and Heyman has delivered them all well. He can incite a crowd with his wit and delivery, or ad-lib off of their emotions like a great jazz player. At the end of the day, he says, nothing matters if his message doesnt lead to the company making money.Unlike most performers, Heyman is allowed to write his own scripts and put together the salesmanship of it after being told the mission of each promo. The reason hes afforded such freedom, he says, goes back to WWE chairman Vince McMahons willingness to honor those who boldly reach for the brass ring.While its clear that Heyman is trusted by WWE despite an, at-times, rocky 15-year relationship (which includes a sizable gap of employment from 2006 to 2012 following creative disagreements), his freedom comes with tremendous responsibility and pressure.If you truly want to reach for the brass ring, you need to put your balls on the table, Heyman said. I can go off-point, I can go off-word, I can go off-paragraph, but I can never go off message. Because when I come back through that curtain, if I havent sold [McMahon] tickets or pay-per-views or merchandise or network subscriptions, its not about reaching for the brass ring -- my balls are getting chopped off.And you have to be willing to put your balls on the line with that. Now if you are, hell let you do it. Its your funeral. Or its you reaching for the brass ring. Either way, its a risk that you have to take.Heyman defends the WWEs reliance on scripted dialogue with a reminder that the company is putting out a live show on worldwide television with a multimillion-dollar-a-week contract to deliver. As he puts it, You cant just let people go out there and do whatever the hell they want to do, saying its a violation of WWEs responsibility to shareholders not to control everything that goes out under its brand.Its at least worth questioning, however, whether Heymans gifts as a persuasive communicator wouldve been better served in a different field, with his same ability to challenge your core beliefs and turn them upside down often found in preachers, lawyers and politicians.I would probably confess that I was the greatest disappointment of my mothers life, but my father only admired his sons moxie, drive, hustle and wherewithal to pursue his dreams no matter how I achieve them, he said, describing his late parents in the 2014 WWE documentary titled Ladies and Gentleman, My Name is Paul Heyman.He credits his ability to deliver a message to his father, Richard, calling him the most ethical, honest personal injury attorney in the history of the Bronx. His mother, Sulamita, was a Holocaust survivor and the single most intense, driven individual he said he has ever met.One of the biggest keys to Heymans pro wrestling education was the opportunity to learn from some of the brightest minds and best talkers in history; core concepts like how to get heat as a heel, and the difference between just being entertaining and drawing money. He credits his time spent riding in the car or in the announcing booth alongside the likes of Freddie Blassie, Austin Idol, Dusty Rhodes and Jim Ross for helping him create the character he is today.Heyman believes he has lived multiple careers within the same industry; the loudmouth Paul E. Dangerously, the cult leader of ECW, and the celebrated head writer of WWE SmackDown, to name a few. But hes steadfast in his unwillingness to compare his accomplishments or attempt to identify his contribution to the genre.Sharks only move forward -- they cant go back, cant move sideways, Heyman said. I dont want to be that old boxer sitting downstairs in the basement watching that grainy footage saying, So you see, thats when I was relevant. I want to be more relevant tomorrow than I am today.Heyman maintains that relevance, in part, by constantly staying ahead of the social curve and using his accomplishments as a means to add credibility to the next thing hes trying to sell. Its a mindset that has helped make his day job running his viral marketing agency Looking4Larry and his Heyman Hustle website so profitable.Theres also the fact that Heyman says he rarely sleeps more than three to four hours per night and often churns out 18- to 20-hour workdays between pro wrestling and his business.Im involved with projects that strike up a passion with me, that stir up completion inside of me, Heyman said. People come at me and go, My job makes me feel alive. OK, well good for you. My job doesnt make me feel alive, my job makes me feel alive! I love what I do. Im passionate about what I do. I live for what I do. And every morning I cant wait to stop sleeping and to jump up and get out of bed and start doing what I do.An insatiable work ethic and a disdain for sleep -- that sounds a lot like another sports entertainment visionary, Vince McMahon, doesnt it?Yeah, but hes insane, Heyman said. At least Im rather sane about it. Then again, Im sane and Im a thousandaire, and hes insane and hes a billionaire.Could it be a case of kindred spirits?I dont think Vince would be flattered by the comparison, but in my little synagogue of life, I could see where maybe we could kibitz a little about that, he said.Heyman has no plans to walk away from wrestling, not with how much fun his cushy and lucrative 14-year run alongside his friend Lesnar continues to be. But he readily admits he would be surprised had someone told him 20 years ago that he would be a featured and valued performer with WWE at this stage, not to mention someone who McMahon trusts and respects.I dont know what explains my longevity, Heyman said. I think Im kind of like the cockroach of the sports entertainment industry. You could drop a nuclear bomb somewhere but who is going to survive? The cockroaches are always going to survive. They are going to be the last things on earth.Ive survived it all. And you know what? Why would they want to get rid of me by now? This guy is still alive? No one has killed him yet? Put him on television, he must have something to offer!Ladies and gentleman, his name is Paul Heyman. Eli Manning Jersey . Coach Mike Munchak says Fokou stretched ligaments in his left knee Oct. 13 against Seattle, which could keep out up to five weeks even though the linebacker didnt need surgery. Julian Love Youth Jersey . That gave fans outside Joe Louis Arena another chance to ask for autographs from the 19-year-old whose stardom in the NHL has arrived earlier than most expected. http://www.giantsrookiestore.com/Giants-Carl-Banks-Jersey/ .Y. - Rob Manfred was promoted Monday to Major League Baseballs chief operating officer, which may make him a candidate to succeed Bud Selig as commissioner. Phil Simms Giants Jersey . -- Jonathan Drouin gave Halifax the boost it needed to edge host Sherbrooke Phoenix 3-2 in a shootout in Quebec Major Junior Hockey League action. Harry Carson Giants Jersey . McCarthy, a player who played some games in the second tier for Wigan at the start of this season, would go on to shine inside Evertons midfield, outplaying the man he was brought in to replace, on one of the grandest stages in English football. On Saturday, it was fitting that Manchester Uniteds most recent dagger into the chest was delivered by Frenchman Yohan Cabaye, a wonderfully gifted central midfielder who put on an outstanding effort for Newcastle at Old Trafford. ATLANTA -- The Atlanta Falcons found a way to finish out a win and end a two-game losing streak.Theyre hoping the discovery will help them stay on top of the NFC South.The Green Bay Packers, meanwhile, need better health as they try to stay close in the NFC North.Matt Ryan threw an 11-yard touchdown pass to Mohamed Sanu with 31 seconds remaining Sunday and the Falcons overcame Aaron Rodgers do-it-all best to beat the Packers 33-32 on Sunday.It was an important win for the Falcons (5-3), who had lost two straight and already were hearing suggestions they were headed for a repeat of their 2015 season, when they started 6-1 and still missed the playoffs at 8-8.The Falcons insist this team is different and able to overcome losses to Seattle and San Diego the last two weeks.Certainly, we didnt get the result we wanted the last two weeks, but I dont think anybody was discouraged, Ryan said. We learned from those situations, we came back and when we had our opportunity late in the game today, I thought it was executed really well.On first down from the Green Bay 11, Sanu and Julio Jones lined up left.Julio ran outside and drew two guys and it left me one-on-one with a linebacker, Sanu said.Sanu beat linebacker Jake Ryan on his route and caught Ryans fastball under the goalpost.When we practiced it during the week, he said he was going to put a little extra zip on that ... and he did, Sanu said with a grin.Green Bay (4-3) couldnt overcome the loss of six starters.Linebacker Clay Matthews and wide receiver Randall Cobb were held out with hamstring injuries. Also missing were starting tight end Jared Cook, who has an ankle injury, wide receiver/running back Ty Montgomery, who was limited all week by an illness, and starting cornerbacks Quinten Rollins and Damarious Randall.Rodgers completed 28 of 38 passes for 246 yards and four touchdowns. He ran for a career-high 60 yards.First of all, there are no excuses, Rodgers said. Were all professionals out here and are expected to play well, and to that accord Im proud of our guys and the way they battled.Here are some things to know about the Falcons win over the Packers:NEW TARGETS: Receivers Geronimo Alliison, Trevor Davis and Jeff Janis caught their first career touchdowns as Rodgers kept the offense moving.ddddddddddddFullback Aaron Ripkowski, who had six carries for the season before Sunday, matched that with six carries for 34 yards. He had four carries for 13 yards on the Packers 13-play, 86-yard touchdown drive for a 32-26 lead with 4:04 remaining.12 IS TOO MANY: A crucial mistake by defensive end Brooks Reed almost cost the Falcons. Reed was too slow to run off the field on a third-down play inside the Falcons 20, and Atlanta was penalized for having 12 men on the field.If not for the penalty, the Packers would have faced a fourth-and-1 play from the Atlanta 15. Instead, they had a first down at the 13 that helped set up Rodgers 7-yard touchdown pass to Janis. Rodgers run for the 2-point conversion gave Green Bay a 32-26 lead with about 4 minutes remaining.ADAMS TRIES BACKFIELD: Davante Adams, who started for Cobb, followed the lead of Cobb and Montgomery by lining up at running back as well as receiver.Davante, to his credit, has to know so many different positions and so many different personnel groups, said Packers coach Mike McCarthy, who called Adams the backup, backup, backup, backup running back/wide receiver in the backfield.TAMME HURTS SHOULDER: Falcons tight end Jacob Tamme left with a right shoulder injury suffered on the first possession. Falcons coach Dan Quinn said the injury is not expected to be a long-term thing. Quinn said Tammes status for Thursdays game at Tampa Bay is in question right now.BRYANT KICKS WAY TO TOP: Matt Bryant passed Morten Anderson to become the Falcons all-time leading scorer. Bryant began the day with 803 career points, three away from Andersons record of 806. He kicked a 36-yard field goal to cap Atlantas opening drive to tie Anderson and added a 40-yard field goal and three more extra points.Anderson kicked for Atlanta from 1995-2000 and then returned to close his career with the Falcons in 2006 and 2007.---AP NFL websites: www.pro32.ap.org and www.twitter.com/AP-NFL ' ' '